DulceSalado
Client: DulceSalado Consultation and Therapeutic Services, Albuquerque NM
Contract Work
Contract Work
Delivered:
Supportive marketing collateral: post cards, mailers, flyers, brochures, and social media content. As well as, expanded the brand system to include new icons, patterns, brand shape uses, and layouts.
Supportive marketing collateral: post cards, mailers, flyers, brochures, and social media content. As well as, expanded the brand system to include new icons, patterns, brand shape uses, and layouts.
Role:
Provided Graphic Design support to the Creative Director, working within an existing brand system to bring new life to the collateral. Collaborated and communicated design ideas with the Creative Director and the creative team to translate the client’s need for consultation and therapeutic service promotion, while conveying their approach to promote emotional well-being with individuals and families.
Provided Graphic Design support to the Creative Director, working within an existing brand system to bring new life to the collateral. Collaborated and communicated design ideas with the Creative Director and the creative team to translate the client’s need for consultation and therapeutic service promotion, while conveying their approach to promote emotional well-being with individuals and families.
Solution/ Process:
Utilized shapes pulled from the logo to develop scattered patterns and framing devices, as well as juxtaposed forms to create new assets—flowers and crawling vines. These new elements allowed greater focus on people while establishing a cheerful, warm environment. During this process, the client expressed concern about the potential busyness of the shapes and patterns. After consulting with the Creative Director, the designs were scaled back, shifting emphasis toward the newly developed flowers and vines.
Utilized shapes pulled from the logo to develop scattered patterns and framing devices, as well as juxtaposed forms to create new assets—flowers and crawling vines. These new elements allowed greater focus on people while establishing a cheerful, warm environment. During this process, the client expressed concern about the potential busyness of the shapes and patterns. After consulting with the Creative Director, the designs were scaled back, shifting emphasis toward the newly developed flowers and vines.
Results:
Marketing collateral was successfully printed and launched by the client, setting a new precedent on the design approach. Designs are now staples in newly developed collateral by the Creative Director and other Graphic Designers.
Marketing collateral was successfully printed and launched by the client, setting a new precedent on the design approach. Designs are now staples in newly developed collateral by the Creative Director and other Graphic Designers.
"Working with Jacobo has been a genuine asset to DulceSalado. Over the course of our collaboration, Jacobo brought thoughtful, responsive design support to everything from postcards and brochures to social media content and our internal handbooks, always working seamlessly within our existing brand system rather than fighting against it.
What stood out most was his flexibility and collaborative spirit. When we developed new pattern and shape elements pulled from our logo, and there were concerns that the designs were becoming too busy, Jacobo listened, adjusted, and helped us land on a cleaner direction. That willingness to take direction and iterate quickly, without losing creative quality, made him easy to trust with materials that needed to reflect the emotional sensitivity of our work with individuals and families."
- Mario Diaz Bustamante
Creative Director, DulceSalado Consultation and Therapeutic Services- Mario Diaz Bustamante
