Horizon City EDC
Agency: Barracuda Public Relations, El Paso TX
Delivered:
A full scale digital campaign package: engaging social media graphics, digital advertisements including web banners, as well as infographics for at a glance statistics.
A full scale digital campaign package: engaging social media graphics, digital advertisements including web banners, as well as infographics for at a glance statistics.
Role:
Collaborated with the project manager and social media manager to develop a full‑scale digital campaign highlighting the benefits and services provided by the Horizon City Economic Development Corporation (HCEDC). Expanded upon the existing brand guidelines to deliver a fresh visual approach while staying true to the heart of the brand. The campaign’s ultimate goal is to foster economic growth, create jobs, and enhance the quality of life in Horizon City, Texas.
Collaborated with the project manager and social media manager to develop a full‑scale digital campaign highlighting the benefits and services provided by the Horizon City Economic Development Corporation (HCEDC). Expanded upon the existing brand guidelines to deliver a fresh visual approach while staying true to the heart of the brand. The campaign’s ultimate goal is to foster economic growth, create jobs, and enhance the quality of life in Horizon City, Texas.
Solution/ Process:
Expanded the existing brand system to increase visibility for the services and programs offered by the HCEDC, bringing forward the core message of the organization as a cornerstone of support for the community. Designed a series of posts that showcased the breadth of assistance available to local businesses—including incentive programs such as sales tax rebates, infrastructure support, and training assistance. Additionally highlighted HCEDC’s role in providing market data and guiding new businesses through real estate identification, positioning the organization as a comprehensive resource for entrepreneurs and growing companies.
Expanded the existing brand system to increase visibility for the services and programs offered by the HCEDC, bringing forward the core message of the organization as a cornerstone of support for the community. Designed a series of posts that showcased the breadth of assistance available to local businesses—including incentive programs such as sales tax rebates, infrastructure support, and training assistance. Additionally highlighted HCEDC’s role in providing market data and guiding new businesses through real estate identification, positioning the organization as a comprehensive resource for entrepreneurs and growing companies.
Results:
Increased emphasis on testimonials and demographic highlights to showcase local success stories from businesses thriving thanks to HCEDC’s services. These messages reinforced the client’s core narrative and brought greater awareness to the economic boost HCEDC provides to the city. Horizon City has invested nearly $5,000,000 in infrastructure enhancements for its industrial park, creating shovel‑ready parcels with competitive land costs.
Increased emphasis on testimonials and demographic highlights to showcase local success stories from businesses thriving thanks to HCEDC’s services. These messages reinforced the client’s core narrative and brought greater awareness to the economic boost HCEDC provides to the city. Horizon City has invested nearly $5,000,000 in infrastructure enhancements for its industrial park, creating shovel‑ready parcels with competitive land costs.
