Horizon City EDC
Agency: Barracuda Public Relations, El Paso TX
Horizon City Economic Development Corporation (HCEDC) is a non-profit entity established in 2011 to foster economic growth, create jobs, and enhance the quality of life in Horizon City, Texas. HEDC offers a variety of support for the community including business incentive support, including sales tax rebates, infrastructure support, and training assistance. Additionally they provide market data and assist with real estate identification for new businesses.
Brief
Design a social media and digital campaign utilizing brand guidelines to showcase the benefits and services of HCEDC. Expand on existing brand systems to increase visibility of services and programs offered—bringing a focus on the cornerstone of support they offer the community.
Solution
Increased emphasis on testimonials and demographics highlighting local success stories of businesses thriving thanks to the services provided by HCEDC. These messages complement the client’s message and brought more awareness to the boost HCEDC provides to the city.
Services
Social Media, Digital Campaign, Layout Design, Marketing Collateral.
