Moiras
Unpublished self-work - Austin TX
In a market with a growing demand for Mexican wines, Moiras presents a proposal that is uniquely tied to rich flavor with an unforgettable enigmatic experience.
Brief
Develop the name and design for a brand of wine that welcomes consumers to a primarily nocturnal experience, rich with flavor that is accentuated by the brand's refined design.
Solution
The logo design draws inspiration from ancient Greek mythology, the three Moirai also known as "The Fates". The three goddesses—Clotho, Lachesis, and Atropos—who personify destiny, weaving and cutting the thread of life for mortals are represented by a three-headed raven. In addition, Ravens are symbolic of transformation and rebirth. They are the birds of the end of old phases and the start of new ones; the idea of a unique and transformative experience upon enjoying Moiras wine. The brand's assets unify these concepts through Gothic architecture, giving the brand an elegant aesthetic.
Services
Naming, Logo, Identity Design, Package Design, Marketing Collateral.
