Rhei Pilates Studio
Contract Work - Ciudad Juárez, México
Delivered:
A full branding and marketing package: logo suite, brand standards, stationary, marketing collateral, brand messaging, and digital/social content.
A full branding and marketing package: logo suite, brand standards, stationary, marketing collateral, brand messaging, and digital/social content.
Role:
Led Graphic Design and Art Direction while communicating with the client and his partners to develop a full branding and marketing system for a local pilates studio. Collaborated with the client to develop brand name and visual, ensuring overall vibe reflects the studio’s philosophy of health with a quiet luxury appeal. Translated the client’s aim for a brand that stands out in a growing industry; appealing to a majority female audience without alienating men.
Led Graphic Design and Art Direction while communicating with the client and his partners to develop a full branding and marketing system for a local pilates studio. Collaborated with the client to develop brand name and visual, ensuring overall vibe reflects the studio’s philosophy of health with a quiet luxury appeal. Translated the client’s aim for a brand that stands out in a growing industry; appealing to a majority female audience without alienating men.
Solution/ Process:
Drawing inspiration from the pre‑Socratic philosopher Heraclitus, a strong advocate for balance whose aphorism “Panta rhei” (“everything flows”), Rhei Pilates Studio brand was developed to reflect the studio’s commitment to continual improvement to personal health. The angle in the typographic logo references both Doric columns and Pilates reformers, combining symbols of stability with those of kinetic energy. Compelling, delicate assets and layouts were used to compliment the logo—expanding the brand into a full marketing package and environmental design. To support the development in securing a physical space, 3D renderings were provided to the client.
Drawing inspiration from the pre‑Socratic philosopher Heraclitus, a strong advocate for balance whose aphorism “Panta rhei” (“everything flows”), Rhei Pilates Studio brand was developed to reflect the studio’s commitment to continual improvement to personal health. The angle in the typographic logo references both Doric columns and Pilates reformers, combining symbols of stability with those of kinetic energy. Compelling, delicate assets and layouts were used to compliment the logo—expanding the brand into a full marketing package and environmental design. To support the development in securing a physical space, 3D renderings were provided to the client.
Results:
The client enjoyed the brand’s aesthetic, and felt secure in receiving all the tools needed to rent a studio space. Rhei Pilates Studio is on it’s way to launching in Ciudad Juárez, México.
The client enjoyed the brand’s aesthetic, and felt secure in receiving all the tools needed to rent a studio space. Rhei Pilates Studio is on it’s way to launching in Ciudad Juárez, México.
"We had such a great experience working with Jacobo! He helped us create the name and logo for our new Pilates studio, and we couldn’t be happier with the result. The whole process was easy, creative, and enjoyable, and he really took the time to understand what we were looking for. We absolutely love how everything turned out and would definitely recommend working with him!"
- Luis Gonzalez
Rhei Pilates Studio co-owner
- Luis Gonzalez
Rhei Pilates Studio co-owner
