West Texas Trauma-Informed
Care Consortium
Care Consortium
Agency: Barracuda Public Relations, El Paso TX
Based in El Paso, Texas, the West Texas Trauma-Informed Care Consortium (WTTICC) is a group of organizations, professionals, and community members in West Texas working together to provide information and access to resources on trauma-informed care to families who have been or may be impacted by traumatic experiences
Brief
Design a branding system that conveys the importance of addressing trauma while remaining memorable, welcoming, and rooted in the culture and character of the El Paso, TX region.
Solution
West Texas Trauma-Informed Care Consortium's logo unifies strong symbols rooted in both the El Paso region and the Mexican community. At its center is a humming bird, a figure associated with life and rebirth. Poppies are juxtaposed as wings, a symbol of community and a predominant flower in the region—yellow poppies have the meaning of joy and happiness, while orange symbolizes health and regeneration; the solo pink wing is used to represent the predominant Mexican culture in the community.
Services
Logo, Identity Design, Branding, Marketing Collateral.
