West Texas Trauma-Informed
Care Consortium
Care Consortium
Agency: Barracuda Public Relations, El Paso TX
Delivered:
A full branding and marketing system: logo suite, brand standards, stationery, brochures, refreshed messaging, and digital/social content. Designed to introduce and elevate the West Texas Trauma‑Informed Care Consortium (WTTICC).
A full branding and marketing system: logo suite, brand standards, stationery, brochures, refreshed messaging, and digital/social content. Designed to introduce and elevate the West Texas Trauma‑Informed Care Consortium (WTTICC).
Role:
Led Graphic Design and Art Direction while collaborating with a creative team—a project manager and social media manager—to develop a full branding and marketing system for a one-day conference open to the public, healthcare professionals, mental health professionals, caregivers, and anyone interested in learning about trauma-informed care. Communicated with the creative team to translate the client’s ideas and needs into a brand that addresses trauma while remaining memorable, welcoming, and rooted in the culture and character of the El Paso, TX region.
Led Graphic Design and Art Direction while collaborating with a creative team—a project manager and social media manager—to develop a full branding and marketing system for a one-day conference open to the public, healthcare professionals, mental health professionals, caregivers, and anyone interested in learning about trauma-informed care. Communicated with the creative team to translate the client’s ideas and needs into a brand that addresses trauma while remaining memorable, welcoming, and rooted in the culture and character of the El Paso, TX region.
Solution/Process:
Symbolism from the El Paso region and the Mexican community is at the heart of the WTTICC brand. To balance a memorable visual identity with sensitivity toward trauma survivors, the hummingbird serves as the centerpiece of the logo, symbolizing life and rebirth. Adorning the hummingbird is a yellow‑and‑orange poppy—an iconic flower of the El Paso region—representing joy, happiness, health, and regeneration. Finally, a single pink wing completes the mark, symbolizing the community coming together as one. The vibrant colors and bold symbols reflect how WTTICC continues to move forward to help children and families who have experienced trauma related issues.
Symbolism from the El Paso region and the Mexican community is at the heart of the WTTICC brand. To balance a memorable visual identity with sensitivity toward trauma survivors, the hummingbird serves as the centerpiece of the logo, symbolizing life and rebirth. Adorning the hummingbird is a yellow‑and‑orange poppy—an iconic flower of the El Paso region—representing joy, happiness, health, and regeneration. Finally, a single pink wing completes the mark, symbolizing the community coming together as one. The vibrant colors and bold symbols reflect how WTTICC continues to move forward to help children and families who have experienced trauma related issues.
Results:
The client strongly connected with the hummingbird‑poppy design and appreciated the bright, inviting color palette. The branding was expanded into print and digital marketing collateral and quickly launched to the community. Today, the West Texas Trauma‑Informed Care Consortium is established as a cornerstone regional resource supporting children and families experiencing trauma. The one‑day consortium achieved its participation goals and was considered a success.
The client strongly connected with the hummingbird‑poppy design and appreciated the bright, inviting color palette. The branding was expanded into print and digital marketing collateral and quickly launched to the community. Today, the West Texas Trauma‑Informed Care Consortium is established as a cornerstone regional resource supporting children and families experiencing trauma. The one‑day consortium achieved its participation goals and was considered a success.
